The Future of Social Business, or just unfocused?
It was announced today, http://selnd.com/qcySJG – that Walmart, bought One Riot, those with the “Killer Social Targeting Engine” (their words not mine), to better be able to connect with customers. They speak of the intersection of social, mobile and retail being and how this will help give consumers what they want at any time. Coming off of the idea that Social Business is the future, this acquisition by the world’s largest retailer, makes for some really interesting thinking. Big Brands buying out development and research shops…is this what the future of Social business looks like or is it just a case of not being focused on the core business?
Drop up a note and let us know what you think.