As at April 11, 2011
All information is for discussion only. Please see the note at the bottom of this post for further information. To review previous Performance Review documents, please browse through the blog.
Ortsbo (www.ortsbo.com) enables real time conversational translation in over 50 languages and seamlessly integrates with 13 of today’s most popular social media platforms including Windows Live Messenger, Facebook, Google Talk, Tencent QQ, Yahoo! Messenger, iChat, AIM, ICQ, Gadu-Gadu, Lotus Sametime, LiveJournal, Nokia Ovi and others. In addition to social media chat networks, Ortsbo also offers a multi-lingual translator for Twitter.
Commercial applications for Ortsbo include private chat network applications and a translation plug-in module for email. Development plans for Ortsbo include platforms for mobile handsets, portable computing and console applications.
Ortsbo has released its beta plug-in module, Ortsbo for Microsoft Outlook, which allows users to send and receive multi-lingual messages with instant translation via email. We believe that this will enhance the global communications market allowing for richer dialogue between subscribers. Ortsbo for Outlook will be increasing beta distribution to a larger test audience and to those who have registered at the Ortsbo.com web site. Qualified registrants will receive added incentives as Ortsbo for Microsoft Outlook begins commercialization.
ORTSBO WEEKLY HIGHLIGHTS
Unique Users: 3,445,672 – NEW RECORD
Online Sessions: 5,530,616 – NEW RECORD
Page Views: 12,979,302 – NEW RECORD
Minutes of Engagement: 15,758,672 – NEW RECORD
New Facebook Fans this week: 15,000 approx.
Twitter Followers this week: 1,000 approx.
NOTE: We have started to implement our new traffic management systems. Given the accelerated growth of Ortsbo, we are currently implementing new servers and online services to handle the increase in global users and improve the overall consumer experience. This may cause, from time to time, some minor variations in service and performance in the short term for the next few weeks.
Key Performance Metrics
The following chart outlines some key performance metrics for Ortsbo.
Figure 1 – Ortsbo Performance Metrics as at April 11, 2011
Minutes of Engagement
During the past period (April 4, 2011 to April 11, 2011), Ortsbo achieved approximately 15.7 million minutes of usage and to date has in excess of 148 million minutes of total user engagement.
Figure 2 – Ortsbo Performance Metrics as at April 11, 2011
Variance
The following chart outlines the variance for the above report periods allowing the reader to see the progress period over period.
Figure 3 – Ortsbo Variance for period over period reporting at April 11, 2011
Facebook
Ortsbo launched a Facebook Fan Page (www.facebook.com/Ortsbo) in late August 2010 and the Fan Page has reached approximately 90,000 Fans, with approximately 15,000 Fans joining us just this past week. From our internal, ad hoc research, the average fan has in excess of 100 Facebook Friends, giving us a potential reach of over 9 Million people on Facebook, and growing as the Fan numbers increase.
Twitter
Ortsbo is accelerating its Twitter program providing followers with regular messaging and updates. The updated launch began the first week of January 2011 and to date there are approximately 11,000 followers representing a week over week increase of approximately 1,000 followers.
Alexa Rankings
Founded in April 1996, Alexa (www.alexa.com) has developed an installed base of millions of toolbars, one of the largest Web crawls and an infrastructure to process and serve massive amounts of data. Alexa uses this data to rank millions of web sites and also reports usage data.
Since launching in late July 2010, Ortsbo.com has quickly moved up the Alexa rankings from in and around 12 Million to under 18,000 – ranking among the Top 100K web sites worldwide.
Please Review:
The information contained in this presentation may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of Intertainment’s interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.
The information in this presentation may contain forward looking statements within the meaning of the “safe harbor” provisions of US laws. These statements are based on management’s current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. and / or Ortsbo Inc. does not assume any obligation to update any forward looking information contained in this news release.